Purex is a laundry detergent brand that consumers trust to provide the most value for their money. I was tasked to design looping stop motion videos to create awareness of how Purex helps to remove stains in different situations: Executed in a flat lay style, earlier concepts (Back To School) show scenarios of a stained item and other themed props highlighted with an animation of "expression" lines. Later concepts (Halloween and Thanksgiving) utilized the looping property more, showing the before and after of when a mess is caused and how Purex clears the stain through each frame. I was involved from concept, to photography and production.