About

Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.

Hi, I’m Joan.

Singaporean American creative based in the San Francisco Bay Area.

My passion for design began with doodling and hacking blog themes. Today, I find joy in crafting simple yet thoughtful design solutions, and building meaningful connections in brand storytelling. After work you can find me: walking backwards on a treadmill, chasing musical frissons on a scenic drive, or tearing up watching a Romcom Kdrama.


Strengths

Proactive and compassionate
I love to celebrate small wins and birthdays, aka the party planner.

Detail-oriented and methodical
I’m an Obsessive-Compulsive Designer (OCD).

Still not sure if I’m a good ‘fit’? Here are my MBTI, DISC, and character strengths results for the personality quiz nerds.


current experience

Visual Designer
Freelance
Jan 2011 - Present

Visual Designer
Amazon (Contract)
Feb 2025 - Present

career highlights

I was in charge of 3 product detail pages for a tech company’s product launch, led a rebrand for a water agency, and designed a high-converting website to house food products and recipes.

See more of my previous experience or download a PDF. You can find me at youcanfindjoan@gmail.com