About

Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.

Hi, I’m Joan.

Singaporean-American creative based in the San Francisco Bay Area.

My design journey began with doodling and tinkering with blog themes. Today, I find joy in shaping brand identities and translating strategy into thoughtful design solutions. Off the clock, you can find me walking backwards on a treadmill or chasing musical frissons on a scenic drive.


RECENT experience

Visual Designer
Freelance
Jan 2011 - Present

Visual Designer
Amazon (Contract)
Feb - Sep 2025

career highlights

  1. Served as a contract designer at Amazon for 5 years; managed not one, but three product detail pages for a fall launch

  2. Led a rebrand for a government water agency to modernize its identity and communications

  3. Built a conversion-optimized website for Mexico’s leading salsa brand to spotlight products and recipes

What I’m Like to Work With

Proactive and compassionate
I love to celebrate small wins and birthdays, aka the party planner.

Detail-oriented and methodical
I’m an Obsessive-Compulsive Designer (OCD).

If you’re gauging fit by vibes and data, here’re my MBTI, DISC, and character strengths results for the personality-quiz lovers out there.


cONNECT

View/download my resume. You can find me at youcanfindjoan@gmail.com.