Ten Ren Tea, 2018
Design a series of promotional posters for seasonal summer drinks
Ten Ren Tea is the largest and best known tea manufacturer in the Far East. I was tasked by the Northern California manager to design a series of promotional posters for their summer drinks, at two different sizes: 16x20" and 20x30".
I was given most of the creative control as long as the name of the drink and product hero shot was the main focus. I designed custom vector illustrations based on each drink's ingredients, and used hand lettered fonts to bring out a fun, relaxed, summer break feel. I used the tapioca balls as a design motif, and placed them strategically around the layout to draw the viewer's attention from left to right. To highlight the brand logo, I positioned the logo on the top right corner in cropped circular shape to suggest that its a sun.
Made in Adobe Illustrator and Photoshop.