Social media videos showing the cleaning prowess of Purex®
Purex® is a laundry detergent brand that consumers trust to provide the most value for their money. I was tasked to design looping stop motion videos to create awareness of how Purex® helps to remove stains in different situations: Executed in a flat lay style, earlier concepts (Back To School) show scenarios of a stained item and other themed props highlighted with an animation of "expression" lines. Later concepts (Halloween and Thanksgiving) utilized the looping property more, showing the before and after of when a mess is caused and how Purex® clears the stain through each frame. I was involved from concept, to photogrpahy and production.
Made in Adobe Photoshop, Illustrator, and AfterEffects.
Agency: Zooka Creative.