Website Redesign, 2015
Creating awareness of the many uses of 20 Mule Team® Borax
20 Mule Team® Borax is an all-natural mineral cleaning powder that dissolve easily in water. The brand wanted to update their website to a have a responsive website design for desktop and mobile. Guided by an art director, I led the design process to decide on the visual style, colors, and fonts. We began by mapping out the site architecture to categorize and condense the main navigation and secondary pages. The biggest section to organize was the "Uses" page which had categorized borax uses odor control and as a detergent booster.
For a modern and minimal redesign, we created a variety of styles with similar color schemes, imagery and iconography. Utilizing hero images in a block style layout in a homey, do-it-yourself theme by applying polaroid frames, and chalk and wood textures.
To emphasize the brand's all-natural and homey aesthetic, I used a sans-serif font, soft pastel colors, and chalk-style illustrations. This style would also be used in their social media post designs and consolidated into a branding and social media style guide.
Made in Adobe Illustrator and Photoshop.
Agency: Zooka Creative.